$75,000 - $100,000
Chinese for Affirmative Action was founded in 1969 to protect the civil and political rights of Chinese Americans and to advance multiracial democracy in the United States. Today, CAA is a progressive, leading voice in and on behalf of the broader AAPI (Asian American and Pacific Islander) community. We advocate for systemic change that protects immigrant rights, promotes language diversity, and remedies racial and social injustice.
In 2014, CAA helped to launch the Asian Americans for Civil Rights and Equality (AACRE) network that focuses on long-term movement building, capacity infrastructure, and leadership support for Asian Americans and Pacific Islanders committed to social justice. Including CAA, there are currently 11 partnering member groups with unique strengths. Fiscal sponsorship, administrative, and operational support is provided centrally for all of these groups so they can focus on their core programs.
More recently, CAA, along with AAPI Equity Alliance and the San Francisco State University Asian American Studies Department, launched the Stop AAPI Hate coalition to document and respond to incidents of hate at the local, state, and national levels. The mission of Stop AAPI Hate is to advance equity, justice, and power by dismantling systemic racism and building a multiracial movement to end anti-Asian American and Pacific Islander hate. This is an exciting period of growth and impact for Stop AAPI Hate. Due to the extraordinary demand and support for our work, we are poised to deepen and expand our reach and engagement throughout the country.
Reporting to the CAA Director of Communications, the Communications Manager coordinates and executes all aspects of CAA’s strategic communication priorities of the organization, working closely with the organization’s senior leadership to sustain our organization’s voice while also nurturing networks of allied spokespeople/groups committed to our strategic priorities. Specifically, the position plays a key role in developing and executing CAA’s external communications plan, overseeing day-to-day external communications, and collaborating across CAA staff to amplify the organization’s programmatic and advocacy impact.
The ideal candidate should have at least seven years of experience leading digital efforts for political, issue-advocacy, and/or fundraising campaigns.
An exempt position, the CAA Communications Manager can work at CAA’s San Francisco office, remotely, or a combination of the two.
Brand & Content Development
- Amplify and strengthen CAA’s voice and brand
- Represent CAA’s values, positions, and framing on issues related to the organization’s community education and advocacy goals when needed
- Work closely with third-party communications vendors that manage design, web developers, media listening, print production, and other services
- With the Communications Director, support the development, distribution, and maintenance of print and electronic collateral including, but not limited to, e-newsletters, blogs, annual report, and fundraising appeals
- Manage the development and organization of communications assets as well as strengthen CAA’s communications systems and infrastructure
- Contributes to the content calendar with requests from all departments
- Participate in organizational activities to maximize opportunities to amplify CAA’s community education and advocacy goals
- Support and participate in CAA coalitions and alliances with core communications, public education, and community engagement goals
- Support CAA staff, board, and community spokespeople with media and communications-related trainings and technical assistance
- Work closely with the Stop AAPI Hate communications and other CAA-affiliated initiatives to ensure cohesive strategic communications
- Manage the CAA website updates and coordinate website maintenance to ensure that new and consistent information is updated
- Regularly analyze and report website analytics to inform communications-related decisions.
- Update website with current content
- Manage the creation and publishing of relevant, original, high-quality content
- Maintain engaging online social spaces that expand the awareness of CAA and increase reach via social media
- Monitor all our social media accounts and engage our social media community, including managing and implementing CAA communications calendar
- Regularly analyze and report social media analytics
- Execute any paid digital marketing campaigns with support from consultants, if necessary
Public Relations and Press
- Support CAA’s messaging in press releases, creation of press kits and materials, interview preparation, and responses to media requests
- Expand the organization’s capacity to engage with AAPI-language press
- Serve as CAA’s point of contact for media requests
- 5+ years of digital advocacy work for political campaigns or nonprofit groups. Digital fundraising experience preferred but not required
- Exceptional writing, copy-editing and proofreading skills, including the ability to develop effective messaging for digital audiences
- Proven experience in the design and execution of narrative strategy, nonprofit and/or social justice marketing and communications, digital strategy, and public relations
- Self-starter, able to work independently, and entrepreneurial; enjoys creating and implementing new initiatives
- Experience managing and mobilizing digital communities in a wide range of multi-channel activities online
- Strong social media competency
- Experience managing and cultivating external stakeholder relations, including work with community leaders, partners, and coalitions
- Proven ability to work in a dynamic team and build working partnerships; ability to flexibly share leadership and build consensus
- Highly organized with the ability to work to meet deadlines and multi-task
- Proficiency with Campaign Monitor, EveryAction, Google Analytics, Sprout Social, or Critical Mention as well as WordPress
- Ability to work flexible hours, including weeknights and weekends as needed
Please email a cover letter, resume and writing sample to firstname.lastname@example.org. In the subject line, please write “CAA Communications Manager.” In your cover letter, please address the following questions: What about our mission or values inspires you? What has been your most impactful work and/or life experience so far, and why?
CAA is an equal opportunity employer. Women, people of color, LGBTQ individuals, and immigrants are encouraged to apply. We will consider qualified applicants with arrest and conviction records.