Hours: Full-time, 40 hours per week
Deadline: Open until filled
Reporting to the CAA Co-Executive Directors, the primary role of the CAA Director of Communications is to lead the planning and implementation of communications that advances our work in social justice and civil rights. The ideal candidate should bring experience in communications strategy and narrative building, social justice marketing, and communications leadership.
We are looking for a creative leader and experienced strategist who can manage a communications team. This role is responsible for the successful execution of the CAA marketing and communications strategy, which will span digital and traditional media and involve brand development, creative storytelling, stakeholder communications, and more. This role will also support Communications efforts related to Stop AAPI Hate’s work.
An exempt position, the Director of Communications will work 100% remotely until Winter 2021 but will eventually work hybrid in person and remote from Chinese for Affirmative Action’s San Francisco office.
Areas of Responsibility
Strategy & Leadership Responsibilities
- Lead the development of a comprehensive communications strategy for CAA, in addition to playing a leading role in Stop AAPI Hate’s communications
- Amplify, strengthen, and identify new ways to enhance CAA’s voice and brand
- Manage the development and use of CAA’s mailing and donor lists, Board updates, and other stakeholder communications
- Coordinate with leadership on internal communications
- Work with program leadership to develop storytelling strategies to demonstrate impact and influence to donors, supporters, and other stakeholders
- Build a culture of narrative storytelling, and communications across the organization as a tool for driving social change
- Prepare and manage communications budget
- Manage a growing communications team that consists of a Communications Manager and contractors such as writers and designers
- Maintain proactive and responsive relationships with vendors supporting digital communications, website development, writing, marketing, earned media/public relations, and content development
Identity & Content Strategy Responsibilities
- Maintain and grow relationships with third-party communications vendors that manage design, web developers, media listening, community management, print production, and other services.
- Review, strengthen, and manage CAA’s branding, visual identity, and style guidelines
- Develop and implement digital media strategy for CAA
- Play a leading role Stop AAPI Hate’s digital media strategy
- Lead the generation of online, print, and media content and storytelling that engages varying audience segments with specific metrics
- Develop a strategy to measure impact, influence, and reach of communications activities
- Manage the development, distribution, and maintenance of all print and electronic collateral including, but not limited to, e-newsletters, annual report, and fundraising appeals
- Lead website redevelopment and coordinate website maintenance to ensure that new and consistent information is updated
Public Relations and Press
- Guide the strategy on press outreach, including messaging in press releases, creation of press kits and materials, interview preparation, and responses to media requests
- Expand the organization’s capacity to engage with AAPI-language press and work closely with the Chinese Digital Engagement team to drive coverage in Chinese-language earned media
- 7-10+ years experience in communications, public relations, or a related field
- Proven experience in the design and execution of narrative strategy, nonprofit and/or social justice marketing and communications, digital strategy, and public relations
- Management experience inspiring a team and highly collaborative style
- Excellent communication and public speaking skills
- Strong analytical and problem-solving abilities.
- Excellent writing/editing and verbal communication skills
- Self-starter, able to work independently, and entrepreneurial; enjoys creating and implementing new initiatives
- Strong decision-making instincts
- Excellent knowledge of social media platforms and social media marketing
To apply, please email a cover letter and resume to email@example.com. In the subject line, please write “CAA Director of Communications.” In your cover letter, please address the following questions: What about our mission or values inspires you? What has been your most impactful work or life experience so far, and why?
CAA is an equal opportunity employer. Women, people of color, LGBTQ individuals, and immigrants are encouraged to apply. We will consider qualified applicants with arrest and conviction records.