Jinxia Niu, a digital platform manager at Chinese Affirmative Action, a San Francisco-based nonprofit that advocates for democracy in the Asian American and Pacific Islander community, said social media’s “most fundamental original sin lies in the fact that it doesn’t care whether the information is true or not.” Even factual stories often become distorted in the video production process, Niu said, as they’re paired with dramatic music and visuals to provoke emotion.