$100,000 - $145,000

About Stop AAPI Hate and Chinese for Affirmative Action 

Stop AAPI Hate is a national coalition of AAPI Equity Alliance, Chinese for Affirmative Action (CAA), and the San Francisco State University Asian American Studies Department. The mission of Stop AAPI Hate is to advance equity, justice, and power by dismantling systemic racism and building a multiracial movement to end anti-Asian American and Pacific Islander hate. 

This is an exciting period of growth and impact for Stop AAPI Hate (SAH). Due to the extraordinary demand and support for our work, we are poised to deepen and expand our reach and engagement throughout the country. This evolution will include the deployment of new strategies, additional programs, and increased staffing.  

Since its launch two years ago, the Stop AAPI Hate online reporting center has documented 10,300+ hate incidents affecting AAPIs and enabled us to raise awareness and shape conversations around anti-Asian racism.  Our efforts have captured the attention of lawmakers and catalyzed them into action and spurred a broader movement for progressive change. Going forward, Stop AAPI Hate’s work in research and data, policy advocacy, narrative change, and community capacity building will address core issues areas including education equity and ethnic studies, community safety and resilience, and civil rights and racial justice infrastructure.  

Chinese for Affirmative Action is one of the founding partners of Stop AAPI Hate and also serves as its fiscal sponsor. With a legacy of more than five decades of achievements in civil rights and community progress, CAA continues to be a leader in and on behalf of the broader Asian American community.  

Position Overview 

Reporting to a member of the Stop AAPI Hate leadership team, the primary role of the SAH Director of Communications is to lead the planning and implementation of strategic communications that advances our work in social justice and civil rights. The ideal candidate should bring experience in digital communications and narrative change, social justice marketing, and management of a growing communications department.

We are looking for a creative and seasoned strategist who can lead a team that brings out the strengths of all partners in our coalition, and who will partner effectively with internal and external stakeholders. This person is responsible for the successful development and execution of the Stop AAPI Hate marketing and communications strategy, which spans brand development, creative storytelling, media relations, stakeholder communications, thought leadership, and more across digital and traditional media channels. This role maintains relationships with communications partners, including agencies and vendors, as well as coalition communications staff. 

An exempt position, the SAH Director of Communications can work at CAA’s San Francisco office, remotely, or a combination of the two including potential access to other designated partner offices. Though subject to change, Stop AAPI Hate team members are expected to participate in periodic staff convenings primarily in Los Angeles and the San Francisco Bay Area.

Key Responsibilities 

Strategy & Leadership 

• Lead the development and execution of a comprehensive communications strategy for SAH, including a digital media strategy
• Amplify, strengthen, and identify new ways to enhance SAH’s voice and brand
• Manage the development and use of SAH’s mailing and donor lists, SAH Leadership Team updates, and other stakeholder communications
• Coordinate with leadership on internal communications
• Work with program leadership to develop storytelling strategies to demonstrate impact and influence to donors, supporters, and other stakeholders 
• Build a culture of narrative storytelling, and communications across the organization as a tool for driving social change
• Spearhead the development and implementation of SAH’s thought leadership strategy

Management 

• Prepare and manage communications budget
• Manage a growing communications team that consists of a Communications Manager and contractors such as writers, designers, and agency partners so that current and future campaigns and projects are progressing forward with intended, timely outcomes
• Oversee the multitude and variety of communications projects and campaigns

Identity & Content Strategy 

• Review, strengthen, and manage SAH’s branding, visual identity, and style guidelines 
• Oversee and spearhead SAH communications campaigns
• Develop a strategy to measure impact, influence, and reach of communications activities 
• Lead and implement the strategy on press outreach, including messaging in press releases, creation of press kits and materials, interview preparation, and responses to media requests
• Manage the development, distribution, and maintenance of all print and electronic collateral including, but not limited to, e-newsletters, annual report, and fundraising appeals
• Oversee SAH website updates to reflect SAH’s current priorities

Qualifications 

• 10+ years experience in communications, public relations, or a related field
• Proven experience in the design and execution of narrative strategy, nonprofit and/or social justice marketing and communications, digital strategy, public relations, and crisis communications
• Management experience inspiring a team, in a highly collaborative style 
• Strong analytical and problem-solving abilities
• Excellent writing, editing, and verbal communication skills
• Self-starter, able to work independently, and entrepreneurial; enjoys creating and implementing new initiatives
• Excellent knowledge of social media platforms and social media marketing
• Preferred qualifications include: working with or on behalf of AAPI communities, leading communications at a national level, and working in a coalition model

To Apply

Please email a cover letter and resume to employment@caasf.org. In the subject line, please write “SAH Director of Communications.” In your cover letter, please address the following questions:  What about our mission or values inspires you? What has been your most impactful work or life experience so far, and why?

CAA is an equal opportunity employer. Women, people of color, LGBTQ individuals, and immigrants are encouraged to apply. We will consider qualified applicants with arrest and conviction records.